Leverage Data and Beat Competition for Wireless MVNO Success

Modern-day competition is a result of technology innovations. Especially in telecom domain, the rise of new technologies has opened up avenues for new players to attract subscribers with their innovative offerings. Mobile Virtual Network Operator (MVNO) is at the forefront of transformations as they have the ability to target subscriber bases that are not served by bigger players i.e. Mobile Network Operator (MNO). But, a wireless MVNO is not able to maximize its revenue because of several reasons.

Overcome MVNO Challenges with Data Analysis

Although MVNOs get their resources from MNOs, they do not always have critical information about their customers. For example, even though a subscriber is served by data connectivity offered by MVNO, the virtual operator might not know about the geographic location or the roaming network a subscriber is on. Also, it won’t know about the overall customer experience, which would prevent it from creating strategies to enhance its image in front of the subscribers. Therefore, it is essential for a wireless MVNO to employ a telecom services platform that provides it reporting and data analysis capabilities.

An Example of Data Leveraging MVNO Operations

Suppose a wireless MVNO wants to launch 5G network services, but it is not sure about whether it is a worthy investment. In this case, complete reporting and data analysis can be of great help. For example, it can tell an MVNO about the financial clout of its subscribers, that is if they can buy a 5G phone. Or, if they would be interested in a 5G phone that can be paid for as part of a monthly subscription.

Important Attributes of an MVNO Platform

An MVNO platform can be truly useful for a virtual operator if it allows for:

1.      Complete reporting capabilities: Look for an MVNO platform that provides you complete reporting capabilities. At Telgoo5, you get access to a slave database that is directly updated by a master database. This means that you can run any number of reports you want, at any time you want.

2.      Convergence in billing: With so many different telecom service offerings, it would be unreasonable to send separate bills for different services. Not only will it make invoices difficult to comprehend for customers, such an invoicing process would also lack transparency. On the other hand, partnering with a vendor that employs a centralized charging architecture with an Online Charging System at the center allows for the charging of every prepaid, postpaid and broadband service. The OCS offers true real-time charging performance enforces credit limits and prevents revenue leakage.

3.      APIs for fulfilling unique business needs: An MVNO does not have the finances of an MNO, so it needs partnerships across multiple verticals for its growth. APIs provide you instant access to new capabilities and different partnerships. For example, it is possible to access a shipping vendor partnership or payment gateway partnership without any need to go looking for one.

4.      Security and safety of customer data: All the billing information stored by an MVNO is sacrosanct and needs to be taken proper care of. A wireless MVNO needs a platform that is secured by robust encryption to prevent hackers from stealing the vital data. Also, it is required that the platform safeguards the information by storing it at different datacenters based on the cloud.

Telgoo5 is one of the best wireless MVNO platforms that keeps subscriber information safe and has ample capabilities to meet every unique business requirement. It allows operators to leverage data by providing complete reporting and analytical capabilities.