MNO, MVNO
and MVNA have become an essential part of the telecom machinery. As customers’
preferences become harder to predict with each passing day, the need for
differentiation and branding in services is at an all-time high. Bigger players
in the market remain secure in the comfort that they have capital to throw at
whenever there is a need to improvise.
But, it is the smaller operators that
feel the most uncomfortable when it comes to acclimatizing to the latest market
conditions. Therefore, online
billing software has become an important requirement of telcos as it
lets them monetize complex services quickly, but the question is: Is that
enough?
Online Billing Software Alone is not ENOUGH
Even the best billing
software alone is not good enough to overcome the obstacles faced by an
MVNO during its complete lifecycle. There are operational- and business-related
debacles that need to be overcome. And, this can only be done if you have a
comprehensive telecom services platform that can meet the present and emerging
requirements posed by new tech like IoT and 5G. Have a look at some of the most
important features of such a platform:
Quick monetization and launch of services
Conceptualizing
a service offering is only half the work done by a telecom operator. The real
work starts in monetizing the services effectively. Cross-product offerings,
innovative discounts and promotions only work when they are done at the right
time. Therefore, it is essential to have a B/OSS platform and online billing
software that ensures quick service launch.
Convergence in billing with a centralized charging platform
One of the
most important things that every MVNO should expect from a telecom billing
platform is convergent billing. Convergence in billing allows for the printing
of all service charges on a single invoice. This makes it convenient for customers
to analyze their service usage as they do not have to fiddle through multiple
bills. Also, it becomes easier for the customer support to handle customer
queries and complaints as they have all the bifurcated data ready when the
subscribers call in. The overall transparency in billing activity is a key
feature of convergent billing that makes it the most suited for modern-day
billing.
Integration with legacy systems
If you are
overhauling your current telecom services platform and want some of its
features/functions to still work with your new system, then it is essential to
find a platform that allows for such integrations. Telgoo5 is a revolutionary
platform for telecom billing that can be integrated easily with an existing
legacy platform of a telecom services vendor.
The
power of reporting and analytics
Telecom B/OSS and billing system are the touch
points where all subscriber activity is recorded. As the number of subscribers
and services are quite large in number, it would be unreasonable to expect an
entrepreneur to unearth insights by looking at the raw data. Therefore, it is
essential to have comprehensive reporting functionalities for understanding
customer behavior. Also, to make the insight-generation process fast,
cutting-edge analytics functionality can be added.
Ad-hoc
APIs
