Unleash the Magic of Online Billing Software to Thrash Competitors

The world of telecom is at war. The fight between operators is causing major fluctuations in service delivery. New schemes and plans are launched from all corners by operators big and small, real and virtual, and with varied capabilities. There is no guarantee of success even if you are maintaining a high level of service delivery.

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The Compelling Need to Employ Intuitive Online Billing Software for MVNO Success

Mobile Virtual Network Operators (MVNOs) are small fish in the huge sea that is the telecom industry. For them to survive amongst the big sharks, it is important to have all the right tools that can make them competitive. The fact that MVNOs receive their frequency spectrum from MNOs lessens their burden, but access to spectrum alone is not enough. They still require a trustworthy and versatile online billing software solution that can help them monetize their services better and bring them to market quickly. 

The Exigent Need for Intuitive Online Billing Software

Intuitive is defined as something that is easy to operate. As MVNOs, generally the skinny and thin ones, do not always have the necessary expertise in the telecom domain, they require an online billing software solution that can simplify their operations. A perfect blend of necessary functionalities and ease of use is their most essential requirement. As an MVNO, you do not want to invest in something that takes considerable amount of time to be learned and put to real-world use. Online billing software solutions that can be understood by your B/OSS operators fast and put to good use quickly can be the difference between success and failure of your MVNO.

The Best Characteristics of Intuitive Online Billing Software

The selection of an online billing software solution needs to be done with great care, in order to improve MVNO operations. Below are some characteristics you should seek in your MVNO software:

1.      Convergence – An online billing software solution that has an Online Charging System (OCS) at its center can charge every single telecom service at the same place. This allows for the creation of a single invoice that reflects charges of all services used by a subscriber. When an MVNO sends single invoice with all charges to its subscribers, it improves the bond of trust by bringing in more transparency into the billing process. The job of customer services agents also become simpler as they have the record of every user interaction with the billing system.

2.      Faster time to market – The time between service creation and service delivery is crucial. Hence, your online billing software should be capable of monetizing new services like IoT and 5G fast, so that you are able to acquire new subscribers and gain a leg on the competition.

3.      Cross-product discounts – To maximize your returns on lesser-used services, it is possible to club them with popular services. So, if OTT video streaming services to your subscribers are not being used as per your expectations, then you can club it with call or data services and offer cross-product discounts. This will motivate subscribers to utilize video streaming services and your MVNO will generate higher revenue through an increased ARPU. And it is also possible that your customers would develop a liking for such services and subscribe for it even when the discounts are removed. 

Multi-Tenancy – Online billing software should come with multi-tenancy that lets multiple user logins at the same time with different user credentials. It will allow for maximum utilization of resources, which is a major requirement for any MVNO operation.

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Why an MVNO Needs More Than Just Online Billing Software?

MNO, MVNO and MVNA have become an essential part of the telecom machinery. As customers’ preferences become harder to predict with each passing day, the need for differentiation and branding in services is at an all-time high. Bigger players in the market remain secure in the comfort that they have capital to throw at whenever there is a need to improvise. 

But, it is the smaller operators that feel the most uncomfortable when it comes to acclimatizing to the latest market conditions. Therefore, online billing software has become an important requirement of telcos as it lets them monetize complex services quickly, but the question is: Is that enough?

Online Billing Software Alone is not ENOUGH

Even the best billing software alone is not good enough to overcome the obstacles faced by an MVNO during its complete lifecycle. There are operational- and business-related debacles that need to be overcome. And, this can only be done if you have a comprehensive telecom services platform that can meet the present and emerging requirements posed by new tech like IoT and 5G. Have a look at some of the most important features of such a platform:

Quick monetization and launch of services

Conceptualizing a service offering is only half the work done by a telecom operator. The real work starts in monetizing the services effectively. Cross-product offerings, innovative discounts and promotions only work when they are done at the right time. Therefore, it is essential to have a B/OSS platform and online billing software that ensures quick service launch.

Convergence in billing with a centralized charging platform

One of the most important things that every MVNO should expect from a telecom billing platform is convergent billing. Convergence in billing allows for the printing of all service charges on a single invoice. This makes it convenient for customers to analyze their service usage as they do not have to fiddle through multiple bills. Also, it becomes easier for the customer support to handle customer queries and complaints as they have all the bifurcated data ready when the subscribers call in. The overall transparency in billing activity is a key feature of convergent billing that makes it the most suited for modern-day billing.

Integration with legacy systems

If you are overhauling your current telecom services platform and want some of its features/functions to still work with your new system, then it is essential to find a platform that allows for such integrations. Telgoo5 is a revolutionary platform for telecom billing that can be integrated easily with an existing legacy platform of a telecom services vendor. 

The power of reporting and analytics

Telecom B/OSS and billing system are the touch points where all subscriber activity is recorded. As the number of subscribers and services are quite large in number, it would be unreasonable to expect an entrepreneur to unearth insights by looking at the raw data. Therefore, it is essential to have comprehensive reporting functionalities for understanding customer behavior. Also, to make the insight-generation process fast, cutting-edge analytics functionality can be added.   

Ad-hoc APIs

APIs are the unsung heroes of the modern-day online billing software and B/OSS systems. Telgoo5 offers many APIs that are built to meet the requirements of MVNOs, which can be used to add new functionalities into the existing platform at a moment’s notice.

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