A lot of MVNOs in the market are not very tech savvy. They might be very clever in sales and marketing, but their understanding of telecom technology, OSS BSS architecture and telecom billing is very limited. However, they have strong reasons to get into the MVNO business because they have the right amount of funding and an innovative idea.
Showing posts with label Wireless MVNO. Show all posts
Showing posts with label Wireless MVNO. Show all posts
Price Versus Value; Which is More Important for Your MVNO?
Attempting
to keep your head above water in the mobile industry is no easy feat no matter
what network you are administering. For Mobile Virtual Network Operators (MVNOs),
the industry has become very competitive - even really promising start-ups may
wind up out in the cold.
To get your MVNO
to the next level, you need to consider anything and everything that can be
done to improve it. That leads to a very interesting discussion. On the
surface, it would appear that price would be the most vital characteristic as
all these types of operators exist to offer cheaper services in the first
place.
That said,
with the vast array of platforms already available, there is only so low you
can offer your services in order to stay in the competition. In today’s age, the
focus of your brand should be prioritized on one word; value.
Indeed, Value is More Important
The pricing
models that your wireless
MVNO offers can drive traffic to your network and enhance the chances
of it succeeding. When compared with value, however, they will not hold the
same level of importance.
One must
consider - what can you do to increase the value of the offerings that you have
in store? Many providers will deliver what are known as Value Added Services to
their consumers. You see, your MVNO
service is already going to include the core and primary service
packages.
By including
Value Added Services, you can vastly improve the quality of your brand by
making the overall experience more convenient for your consumer base. In
addition to that, they will bring in more revenue per user.
So, instead
of simply scaling down your prices, you can offer unique and effective Value
Added Services into the fold. Some added services can even place an increased
demand on your standard services.
What Types of Options Are Out There?
The exciting
news is there are a ton of different offerings out there and tons of unique
software that you can invest in and provide to help both you and your
customers. There are programs out there that will enable diverse communication
between different types of mobile applications and various systems.
This can
allow for data to be reused and can help to streamline the entire communication
process. On the customer end of things, you can invest in Value Added Services
that allow for certain transactions and tasks to be possible. Again, this adds
convenience and in the modern world of technology, that is what it is all
about.
When it all
comes down to it, both price and value are essential but the latter’s
importance continues to increase all the time. That makes it all the more
important that you carefully consider what Mobile Virtual Network Enabler (MVNE) you partner
with.
With our exclusive and top-of-the-line platform
coupled with our vast understanding of the industry, you can feel confident
partnering with Telgoo5. Our team is
always happy to discuss how we can help your brand and answer any inquiries you
may have. Leverage Data and Beat Competition for Wireless MVNO Success
Telgoo5 BlogsDecember 26, 2019MVNO, MVNO platform, Online Charging System, Wireless MVNO
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Modern-day
competition is a result of technology innovations. Especially in telecom
domain, the rise of new technologies has opened up avenues for new players to
attract subscribers with their innovative offerings. Mobile Virtual Network
Operator (MVNO) is at the forefront of transformations as they have the ability
to target subscriber bases that are not served by bigger players i.e. Mobile
Network Operator (MNO). But, a wireless
MVNO is not able to maximize its revenue because of several reasons.
Overcome MVNO Challenges with Data Analysis
Although
MVNOs get their resources from MNOs, they do not always have critical
information about their customers. For example, even though a subscriber is
served by data connectivity offered by MVNO,
the virtual operator might not know about the geographic location or the
roaming network a subscriber is on. Also, it won’t know about the overall
customer experience, which would prevent it from creating strategies to enhance
its image in front of the subscribers. Therefore, it is essential for a wireless MVNO to employ a telecom
services platform that provides it reporting and data analysis capabilities.
An Example of Data Leveraging MVNO Operations
Suppose a wireless MVNO wants to launch 5G
network services, but it is not sure about whether it is a worthy investment.
In this case, complete reporting and data analysis can be of great help. For
example, it can tell an MVNO about the financial clout of its subscribers, that
is if they can buy a 5G phone. Or, if they would be interested in a 5G phone
that can be paid for as part of a monthly subscription.
Important Attributes of an MVNO Platform
An MVNO platform can
be truly useful for a virtual operator if it allows for:
1. Complete reporting capabilities: Look for an MVNO platform that
provides you complete reporting capabilities. At Telgoo5, you get access to a
slave database that is directly updated by a master database. This means that
you can run any number of reports you want, at any time you want.
2. Convergence in billing: With so many different telecom service
offerings, it would be unreasonable to send separate bills for different
services. Not only will it make invoices difficult to comprehend for customers,
such an invoicing process would also lack transparency. On the other hand,
partnering with a vendor that employs a centralized charging architecture with
an Online Charging System at the center allows for the charging of every
prepaid, postpaid and broadband service. The OCS offers true real-time charging
performance enforces credit limits and prevents revenue leakage.
3. APIs for fulfilling unique business needs: An MVNO
does not have the finances of an MNO, so it needs partnerships across multiple
verticals for its growth. APIs provide you instant access to new capabilities
and different partnerships. For example, it is possible to access a shipping
vendor partnership or payment gateway partnership without any need to go
looking for one.
4. Security and safety of customer data: All the
billing information stored by an MVNO is sacrosanct and needs to be taken
proper care of. A wireless MVNO
needs a platform that is secured by robust encryption to prevent hackers from
stealing the vital data. Also, it is required that the platform safeguards the
information by storing it at different datacenters based on the cloud.
Telgoo5 is one of the best wireless MVNO
platforms that keeps subscriber information safe and has ample capabilities to
meet every unique business requirement. It allows operators to leverage data by
providing complete reporting and analytical capabilities.