Price Versus Value; Which is More Important for Your MVNO?

Attempting to keep your head above water in the mobile industry is no easy feat no matter what network you are administering. For Mobile Virtual Network Operators (MVNOs), the industry has become very competitive - even really promising start-ups may wind up out in the cold.

To get your MVNO to the next level, you need to consider anything and everything that can be done to improve it. That leads to a very interesting discussion. On the surface, it would appear that price would be the most vital characteristic as all these types of operators exist to offer cheaper services in the first place.

That said, with the vast array of platforms already available, there is only so low you can offer your services in order to stay in the competition. In today’s age, the focus of your brand should be prioritized on one word; value.

Indeed, Value is More Important

The pricing models that your wireless MVNO offers can drive traffic to your network and enhance the chances of it succeeding. When compared with value, however, they will not hold the same level of importance.

One must consider - what can you do to increase the value of the offerings that you have in store? Many providers will deliver what are known as Value Added Services to their consumers. You see, your MVNO service is already going to include the core and primary service packages.

By including Value Added Services, you can vastly improve the quality of your brand by making the overall experience more convenient for your consumer base. In addition to that, they will bring in more revenue per user.

So, instead of simply scaling down your prices, you can offer unique and effective Value Added Services into the fold. Some added services can even place an increased demand on your standard services.

What Types of Options Are Out There?

The exciting news is there are a ton of different offerings out there and tons of unique software that you can invest in and provide to help both you and your customers. There are programs out there that will enable diverse communication between different types of mobile applications and various systems. 

This can allow for data to be reused and can help to streamline the entire communication process. On the customer end of things, you can invest in Value Added Services that allow for certain transactions and tasks to be possible. Again, this adds convenience and in the modern world of technology, that is what it is all about.

When it all comes down to it, both price and value are essential but the latter’s importance continues to increase all the time. That makes it all the more important that you carefully consider what Mobile Virtual Network Enabler (MVNE) you partner with.

With our exclusive and top-of-the-line platform coupled with our vast understanding of the industry, you can feel confident partnering with Telgoo5. Our team is always happy to discuss how we can help your brand and answer any inquiries you may have.