Modern-day
competition is a result of technology innovations. Especially in telecom
domain, the rise of new technologies has opened up avenues for new players to
attract subscribers with their innovative offerings. Mobile Virtual Network
Operator (MVNO) is at the forefront of transformations as they have the ability
to target subscriber bases that are not served by bigger players i.e. Mobile
Network Operator (MNO). But, a wireless
MVNO is not able to maximize its revenue because of several reasons.
Overcome MVNO Challenges with Data Analysis
Although
MVNOs get their resources from MNOs, they do not always have critical
information about their customers. For example, even though a subscriber is
served by data connectivity offered by MVNO,
the virtual operator might not know about the geographic location or the
roaming network a subscriber is on. Also, it won’t know about the overall
customer experience, which would prevent it from creating strategies to enhance
its image in front of the subscribers. Therefore, it is essential for a wireless MVNO to employ a telecom
services platform that provides it reporting and data analysis capabilities.
An Example of Data Leveraging MVNO Operations
Suppose a wireless MVNO wants to launch 5G
network services, but it is not sure about whether it is a worthy investment.
In this case, complete reporting and data analysis can be of great help. For
example, it can tell an MVNO about the financial clout of its subscribers, that
is if they can buy a 5G phone. Or, if they would be interested in a 5G phone
that can be paid for as part of a monthly subscription.
Important Attributes of an MVNO Platform
An MVNO platform can
be truly useful for a virtual operator if it allows for:
1. Complete reporting capabilities: Look for an MVNO platform that
provides you complete reporting capabilities. At Telgoo5, you get access to a
slave database that is directly updated by a master database. This means that
you can run any number of reports you want, at any time you want.
2. Convergence in billing: With so many different telecom service
offerings, it would be unreasonable to send separate bills for different
services. Not only will it make invoices difficult to comprehend for customers,
such an invoicing process would also lack transparency. On the other hand,
partnering with a vendor that employs a centralized charging architecture with
an Online Charging System at the center allows for the charging of every
prepaid, postpaid and broadband service. The OCS offers true real-time charging
performance enforces credit limits and prevents revenue leakage.
3. APIs for fulfilling unique business needs: An MVNO
does not have the finances of an MNO, so it needs partnerships across multiple
verticals for its growth. APIs provide you instant access to new capabilities
and different partnerships. For example, it is possible to access a shipping
vendor partnership or payment gateway partnership without any need to go
looking for one.
4. Security and safety of customer data: All the
billing information stored by an MVNO is sacrosanct and needs to be taken
proper care of. A wireless MVNO
needs a platform that is secured by robust encryption to prevent hackers from
stealing the vital data. Also, it is required that the platform safeguards the
information by storing it at different datacenters based on the cloud.
Telgoo5 is one of the best wireless MVNO
platforms that keeps subscriber information safe and has ample capabilities to
meet every unique business requirement. It allows operators to leverage data by
providing complete reporting and analytical capabilities.
