Starting an
MVNO is a lucrative proposition if you have nailed down the right strategy. Most
successful MVNOs thrive in the telecom domain because of their tenacity and ability
to acquire and keep hold of subscribers.
But, what most new entrants do not
know is that even the best had their limitations when they started. And, a
surprising fact is that not all virtual operators overcame these limitations to
get where they are now. So, the question arises how they landed up where they
are now. How could they taste success when others that were equally capable
faltered? And astoundingly, the answer is not as abstruse as you might think, it
is quite simple actually. Those who became successful actually took the best
approach towards success: they chose the right MVNO model.
Why MVNO Model Selection Really Matters?
Playing to
your strengths is extremely important if you want to win in a game. The same
concept applies to MVNOs as well. This will become clearer by analyzing the
different MVNO models out there, and the type of strengths (capabilities) they
require. Have a look:
1.
MVNO as
Reseller
– To start a reseller MVNO, you do not have to make significant financial
investments. So, if you are short on capital but marketing is your strong
suite, then you can set up a branded reseller MVNO. Apply your strengths in conceptualizing a
brand, find distribution channels to sell your services and focus on marketing
your brand in the best possible way. Although you will not have any control on
the infrastructure, you will surely be able to make a lot of profit by applying
the skills you have. Reseller MVNO
works best for those who are not tech savvy but still want to get into the MVNO
game.
2.
MVNO as
Service Provider – For those with IT expertise, experience of overseeing customer
service operations and some capital at their disposal, Service Provider MVNO model fits the bill perfectly. In
order to start this type of MVNO,
you would have to make some capital and operational investments in the IT
platforms. Branding can be done individually or in partnership with the host
operator, which offers flexibility. Your success will depend on your branding
capabilities along with the execution of your customer care. It is essential
that you partner with a capable MVNE that can provide you essential tools like
CRM, so your customer service department performs consistently.
3.
MVNO as
Enhanced Service Provider – As evident from the name, it is an
enhanced version of the former. Apart from all the previously mentioned
functions, it can procure its own mobile network code albeit not completely
free from host operator’s control. It is also possible to add self-selected
Value Added Services (VAS), which can help you differentiate yourself from the
competitors and attract new subscribers. So, for those business owners who have
IT capabilities and some experience of telecom domain, the enhanced service
provider MVNO makes good business sense.
4.
Full MVNO – This
option is solely for those who want to go all in. As being a full MVNO means
you have to perform hardcore telecom operations, you need to be tech savvy and
preferably have long-term experience in the telecom industry. Apart from
procuring the Radio Access Network (RAN), you would have to execute every
function that an MNO does. Below are some of the important functions that a
full MVNO performs:
·
SIM card delivery
·
Control of HLR, VLR, GGSN, SMSC, GMSC
·
Perform interconnect and roaming agreements
·
Set tariff for plans and different bundled packages
·
Execute and interpret Big Data analytics
·
CRM management
·
…and a lot more
If all the
above mentioned tasks have you puzzled and you feel out of your depth, then
being a full MVNO is not for you. But, if you are ready to take the plunge and
perform all these tasks diligently, then you can expect to become a major force
to reckon in the market.
Conclusion
When you
select the right MVNO model for
yourself, you would be doing what you actually love to do. This will
automatically reduce your struggles and help you conquer the highly-competitive
telecom industry. But, regardless of which model you choose, you should use the
right telecom services platform, in order to ensure long-term consistency of
your operation.
Telgoo5 is one of the best platforms for MVNOs
of all sizes. Apart from fulfilling the quintessential needs with its B/OSS and
billing
platform, it also helps you accomplish ad hoc requirements with its
unique API solutions.
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