Telecom
billing is one of the most important tasks in a telecom operation. It is one
domain that directly influences customers’ love or hate for a particular
service provider. Therefore, billing software solutions should be selected after
considering their pros and cons.
The Sudden Rise in the Importance of Telecom Billing Software
Over the
last few years, the competition in the telecom industry has increased
considerably. The number of players in the market has risen gradually and
alongside that there has been a consistent influx of new services. The profit
margins have receded and it has become harder to differentiate one operator
from the other based on service delivery alone. The need for better
monetization and packaging of services is at an all-time high, which is why; telecom
billing software solutions have become extremely important, almost as
significant as heartbeat is to life.
5 Aspects of Telecom Billing Software for Boosting Telco
Performance
Whether you
are an MVNO with a small subscriber base or a full-fledged MVNO, the importance
of a billing software solution is
second to none. Have a look at 5 aspects of a telecom billing software solution that can transform your business
for good:
1. Simplify the management of subscriptions:
Subscribers of today have a plethora of telecom services to choose from. The
subscriptions they are on are much more complex to manage than yesteryears’
voice and SMS based service subscriptions. A convergent billing platform with
an OCS at its heart can simplify the process of billing subscribers and allow
for the creation of detailed invoices. It will also bring in more transparency
in the billing procedure and foster customer trust.
2. Quick monetization of offerings: Many a times, telcos have the
same plans, but the ones who launch them fast are the ones who generate maximum
customer interest. Therefore, it is important to invest in a telecom billing software solution that allows
for quick monetization of services.
3. Launch of attractive discounts: Cross-product discounts and
attractive offerings can increase customer interest in your services. Telecom billing software should allow you to
offer discount on one service when the customer opts for another. Such
discounts allow you to popularize your lesser-used services and increase Average
Revenue per User (ARPU) at the same time.
4. Security of customer information: Billing software and database store large amount of customer
information that simply cannot be compromised. Therefore, a billing platform
should be bolstered with cutting-edge encryption to prevent hackers from
stealing vital customer information like account number, bank information,
phone number, email address etc. Only when the platform is secure, telcos can
operate freely with complete peace of mind.
5. Application Program Interface – As telecom operations keep on
changing with every newly launched technology, it is important for telcos to
accommodate new services. But, the cost of buying new billing software or customization is quite high, which is why; APIs
are needed. An API allows telecom operators to deliver new services and enter
into fresh partnerships across verticals without making wholesale changes to
their day-to-day operations.
Telgoo5 is one of the best
telecom billing software solutions that can help you improve your outreach and
deliver better services to your existing customer base.
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