Bringing
services faster to market before competition is the new success mantra in the
cut-throat telecom industry. Especially for thin and skinny MVNOs with limited
capital and small subscriber base, the race for the fastest launch is truly on.
However, actual delivery of quality services is not an easy task. It requires
support from high-quality Billing Support System that is in-line
with modern-day telco needs.
Buff Up Revenue Streams with the Fastest Launch
Service
launches are not always about the latest technology. They could be attractive
discounted bundles or mix of traditional telecom services with OTT and millennial-oriented
packages, which are launched at specific junctures to make the most of emerging
trends. For example, a free SMS package bundled with internet data pack during
festival seasons when customers are likely to send a high volume of messages.
Through such an initiative, an MVNO can instantly gain limelight and become
popular amongst its subscriber base. But, the key here is to launch the service
when the time is right; which is why, you need a versatile Telecom
Billing Software solution.
The Outstanding Virtues of the Best Billing Support System
A billing
support system that lets telcos monetize services quicker should also have the
following virtues for their overall success:
1. Analytics – Analytics pave the way for effective plan launch by providing
business-critical insights. They can help MVNOs with ‘What’ and ‘When’
questions i.e. what services to launch and when to launch them. As a billing
system is the entry point for all customer interactions, it serves as the best
place for integrating analytics. Empowered by real-time data processing,
Telgoo5 can help you figure out the answers to business-critical questions upon
which a successful business strategy can be laid upon.
2. Convergence – Billing prepaid, postpaid, broadband, IPTV and data services
separately is hassle-filled and not ideal in today’s scenario. Modern-day
telecom services subscribers demand convergence in billing. Hence, a Billing
Support System with a centralized charging architecture like an (Online
Charging System) OCS is required. An OCS charges all services at a single
location and allows for the creation of completely bifurcated and detailed
invoices that display charges for each and every service.
3. APIs – Application Program Interfaces (APIs) are the unsung heroes of
modern-day MVNO operations. An API allows MVNOs to add a new functionality into
their existing Telecom Billing Software
without any need for overhaul or customization. Suppose an MVNO needs to use a
new payment gateway and does not have an existing partnership with the vendor.
In this case, it can use an API supplied by the MVNE to instantly add the
functionality and serve its subscribers better by providing them a new option
for making their bill payments.
Conclusion
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