Breaking
through the competition in the current state of the telecom industry is tough. With
many operators vying to earn the confidence of the same customer base, the
pressure on telecom operations has increased manifold. With no respite in
sight, innovation seems to be the only way to garner customer trust.
And, the
first step towards building the bridge of trust comes from telecom billing. For
this, you need telecom
billing software solutions that provide complete convergence and itemization along
with the charging of services in real-time.
MVNOs and the Challenge of Competition
As bigger
telecom players have a wider outreach, they are able to sustain profits by
exploiting different markets across the globe. But a small-scale MVNO (Mobile
Virtual Network Operator) does not have the same luxury. When it comes to
MVNOs, it is about differentiating your services and reaching out to local
customers in a creative way. But when you do not have a flexible billing
solution, even the best laid plans to implement a worthwhile strategy go out of
the window.
The
challenge faced by MVNOs is immense due to the rampant entry of new players in
the market. The only way to success lies in appearing unique to the customers.
As most MVNOs depend on their MVNEs for infrastructural and billing-related
solutions, it makes sense to choose telecom billing software companies that have a
good track record of previous success.
How a Successful MVNE Can Guide You Towards Success?
Let me
clarify first, not every MVNE is capable of turning around your fortunes when
it comes to revenue. However, there are many MVNEs that are as versatile as they
are flexible with the solutions they offer. For instance, Telgoo5 has been
implemented by many popular MVNO clients across the globe for achieving
success. As an MVNE, it has a great track record because of its ability to
create tailor-made solutions that address the unique requirements of different
MVNO business models. Some different ways a successful and versatile MVNE can
help you shape up your business are listed below:
1. Convergence and itemization in billing –
Convergence in billing has become extremely important for any telecom operator
to succeed. With a modern OCS that charges all the services in real-time, it
has become easier to create convergent bills that show all charges in a single
invoice. Moreover, customers are requesting for completely bifurcated bills
that show all charges with complete description of each and every service.
Therefore, you should find an MVNE that not only delivers on both fronts
(convergence and itemization) but also ensures accuracy in billing.
2. Innovative discounts – Nothing intrigues a customer more than the
discounts that they get on the services that they are using. With a flexible
billing solution at your disposal, you can give complete freedom to your marketing
team and help them create innovative plans with attractive discount schemes. For
example, you can choose to apply cross-product discounts for promoting your
lesser-used services.
3. Revenue assurance and fraud management – For
ensuring consistent revenue over a long term, you need to partner with a
reliable MVNE that keeps revenue assurance and fraud management at the top of
its priority list. With timely audits, analytics, fraud detection and
reconciliation of CDRs (Call Data Records), you can lower your stress and put
all your focus on beating the competition.
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