Telecom
industry has changed considerably over the years. In the past, voice calls and
SMS were the staple of this industry. Subscribers were happy calling their
friends and relatives from time to time, and an SMS once in a while during
festivities or birthdays used to do the trick for most. However, with the launch
of the smartphone and better data connectivity services, everything has
changed.
Subscribers have found new ways to make calls and send messages using
OTT (over the top) services like Skype and WhatsApp. These new methods utilize
minimal data and get the job done without incurring significant expenses on the
user. These low cost alternatives have reduced the revenue of telcos
considerably and they are looking for cutting-edge telecom
billing solutions, so they can launch innovative plans and attract new customers.
Essential Characteristics of Competent Telecom Billing Solutions
Whether you
are an MNO (mobile network operator) or a small-scaled MVNO (mobile virtual
network operator), you need telecom billing solutions that can help you in your endeavors.
Flexibility is the key to success in the world of telecom today. You need a
billing solution that helps you charge, rate and create itemized bills for your
customers.
Convergence in billing is also vital for ensuring that your
subscribers get their bills for all services in a single invoice. Comprehensive
OSS and BSS solutions are needed
for successful accomplishment of billing tasks, customer care processes and
everything done in-between ordering, provisioning and order fulfillment. A
total telecom solution can help you in avoiding the hassle of hiring different
vendors for different tasks. Below are some important features of a quality
telecom solution:
1. Helps you forge OTT partnerships – Partnering with an OTT service
provider is very important for ensuring that you get your share of revenue from
OTT platforms. Good telecom
billing solutions help you in
charging and rating various OTT
services without taking your focus away from managing your core process.
2. Service delivery through different channels – Without a
sound distribution channel, it won’t be possible to reach out to your customer
effectively. You require OSS and BSS
solutions that provide you different routes to deliver your services to
your customers.
3. Customizability – Every telecom business is different and
requires a billing solution that can be customized to meet its unique
requirements. Hence, your telecom
billing solutions should be customizable, so you can create innovative bundles and service packages for your
subscribers to garner their interest.
4. Business analytics – Analyzing your customers’ behavior is very
important as it allows you to understand what they want. With data analytics
integrated into your telecom billing solutions, you can get insights that can
be very useful for altering your business strategies to meet the requirements
of your subscribers.
5. Better security – As a telecom operator keeps a large amount
of his customers’ information, he needs secure OSS and BSS solutions that can keep subscribers’ information safe.
A telecom
billing software like Telgoo5 by Vcare has all the aforementioned features and
hence, can be a great addition to any telecom vendor’s operation.
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