Modern-day
operations in almost every field are going through quick transitions. As
telecom industry expands and the number of subscribers increases, large-scale
operators i.e. MNOs are trying their hardest to mold their offerings according
to the interests of general public.
But, there are several customer segments
that have peculiar needs, which are too hard to be addressed by a limited
number of MNOs. This is where virtual operators that go by the name of MVNOs
come into the picture.
The Importance of Billing Software for MVNOs in the Telecom
Industry
Mobile
Virtual Network Operators (MVNOs)
fill the spaces left by MNOs and serve those customers who MNOs can’t attract
with their own services. Depending on their wherewithal and resources, MVNOs can be classified as skinny,
thin, branded reseller and full MVNOs. Irrespective of the kind of MVNO that
you run, the billing software utilized in the daily operations plays a huge
role in the overall performance of work. Therefore, it is important for MVNOs to employ the best billing software
that can help them with:
Transparency in billing with complete convergence
There are so
many telecom services used by subscribers nowadays that sending different bills
for each service would become very inconvenient. A better option is to utilize
a telecom billing system that has a centralized charging system like OCS, which
charges every service and allows for the creation of detailed and fully-bifurcated
invoices. A true real-time interface between OCS and PCRF ensures that all
services are charged correctly, which further down the line fosters customer
trust and creates transparency in billing.
Self-service option for customers
Young and
educated modern-day subscribers want self-service options that they can use for
creating their own telecom services plans. Thus, it is important to select the best billing
software that comes with this feature.
Analytic capabilities
The billing
system is the place where a lot of data is ingested. It is the perfect place to
embed analytics capabilities for deriving automatic insights that can be
utilized for devising future strategies. Analytics can make you aware of
ongoing trends. For example, you may get to know about your subscribers’ propensity
to buy a router after upgrading their broadband connection. Thus, allowing you
to package your own routers along with the broadband services that will
ultimately help you boost your sales.
Application Program Interface
The best
billing software providers like Telgoo5 offer their own APIs to address
the ad hoc requirements of MVNOs. An API can be easily installed to access new
functionalities that were not a part of the billing system originally. Case in
point being, if some of your subscribers want a particular payment gateway that
you don’t have, then you can install the relevant API and instantly make the
new payment gateway available to your subscribers.
Security of subscriber data
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